In the studio


Back when we first had the idea of launching a standup paddle board, we were stuck on one question - how do we make it as unique as our bikes?

“We’re a proud Vancouver brand - let’s collaborate with some of the amazing artists we share our city with.”

We started reaching out to some of the people behind the art and got a positive response right off the bat. We’re delighted to be working with Kari Kristensen on our first ISUP. 

Kari Kristensen

SUP: Admiral lifestyle image. The double layer drop stitch fabric creates a durable inflatable paddle board. This iSup has tie down straps for all your paddle board accessories. This image features the front of the SUP.

Kari was one of the first people we linked up with regarding the collaboration idea. Originally from Ontario, she now works out of a studio in the historic 1000 Parker Street building - a true Vancouver landmark.

She’s a printmaker, working primarily with linoleum and creates reimaginations of traditional landscape forms, imbued with humanity and emotion.

We love her work, but just as much we’re impressed by her process - the precise and meticulous work required reflects our own obsession with quality and detail. 

Our first edition features two of our favourite pieces of Kari’s work - each with its own connection to the project.


“One of the things I’ve started to do in my newer work is imbue it with universal human experiences. Landscape is a great method to do that, taking something so ubiquitous and adding the twist of humanity. “Bobbing” was made at the beginning of the pandemic, and it is about that feeling of staying afloat.” 


“Most often, my work is an impression, like a memory of a place or feeling of a place, rather than a particular location. I imagine the crisp mountain air, the warmth of the forest or the slight moments of awe that linger after visiting the mountains.”


Inflatable Paddle Board

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