Copy of The SUP Story

Back when we first had the idea of launching a standup paddleboard, we were kind of stuck on one question - how to make it as unique as our bikes?

As it turned out, the bikes kind of led us to the answer. If you’ve visited Vancouver, you’ll know it’s famous for its vibrant street art, especially murals (they even have their own annual festival!)

A couple of us were riding through the city one evening, heading to a meeting about board designs when we passed a huge mural at (*) and it just clicked!

(*street address or neighbourhood would work well here)

“We’re a proud Vancouver brand - let’s collaborate with some of the amazing artists we share our city with.”

We started reaching out to some of the people behind the art and got a positive response right off the bat. We’re delighted to be working with Kari Kristensen on our first ISUP. 


Artist focus - Kari Kristensen


Born in Guadalajara, Mexico, Pablo started painting at 15 and was recognized by Washington Congress with an award in Art Excellence while still in high school. He’s lived and worked in Vancouver since 1997, and alongside painting has curated numerous arts events.


He has a background in graphic design at firms such as Westbeach, Option NFA and Level, but now works full time as an artist - describing his niche as geometric abstraction/op art.


We’ve been a fan of Pablo’s work for some time - his use of lines, forms and color to create bold and impactful statements belies the subtlety of the underlying forms.

Our special edition SUP features two striking pieces of Pablo’s work - each complementing each other as part of the same series.


Oracles 1

“In these pieces, I used a mix of abstract shapes that make me think of simple sculptures, pointy and sharp but at the same time containing smooth curvatures that bring softness to them. I like to compare the feeling I experience when looking at a sharp corner against the different feelings of looking at a rounded circular shape.”


Oracles 2

“In some way, the pieces position aggression versus innocence. I often look at textures in nature or random objects and try to guess how they would feel to the touch. It’s fascinating to me how our brain works - how it both predicts and remembers feelings.”