Pilot was born

The Origin Story

Vanterra was born from a conversation about how needlessly frustrating the process of buying a bike was.

Our founders were fed up with trawling websites, selecting the seemingly endless set of options, matching the components and then spending hours putting the whole thing together. 

The question they couldn’t get past was “does this need to be so complicated?”

They decided to do things differently - build a brand that works for the rider. Build and calibrate high quality bikes delivered direct to your door, which can be on the road within minutes.

With another round of coffee, they grabbed a paper napkin (well, a laptop, but napkin sounds better) and sketched out five key ideas which form the heart of Vanterra to this day.

DELIVER VALUE - DEAL DIRECTLY WITH THE RIDERS

On too many bikes the most expensive item is the manufacturer’s logo. At Vanterra we invest in build quality first - and the aesthetic speaks for itself. We sell and deliver directly to our riders, so there’s no middle man adding a commission to the sale price. Simply put - more bike for your buck.

HEALTHY RIDERS ARE HAPPY RIDES (OR VICE VERSA?)

For us, cycling is a crucial part of boosting our mental and physical health - so the more accessible it is, the better. Our bikes arrive ready to go with minimal assembly, ideal for busy lifestyles. They’re designed to ride day in, day out, using quality components that stand up to the road and make every journey a joy.

NEVER, EVER, SETTLE FOR “GOOD ENOUGH”

Every single bike we ship is designed, tested and hand-calibrated by our expert team here in Vancouver. We’re obsessed with quality, checking each component and fixture to make sure everything works together. Nothing goes out of the door that we wouldn’t be delighted to ride ourselves (and we’re pretty hard to please).

LOOK AFTER THE PLANET, WE’VE ONLY GOT ONE (SO FAR)

There’s no point cycling if you’re wrecking the environment to do so. We focus on sustainability throughout our supply chain and production process, always looking to reduce our footprint. Right now we’re just shy of 100% recyclability of our packaging materials - and we’re pushing hard for that last few percent. 

LISTEN TO THE RIDERS - THEY KNOW WHAT WORKS

Our relationship with our riders is at the heart of our success - if you’re happy, we’re happy. If there’s anything you need, you can always get straight through to one of the team here in Vancouver, and we’ll get right on it. If you just want to call up and talk bikes - we can do that all day!  


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